Fonterra says research has shown up significant differences in how people in four international markets perceive the role of protein in their diets.
Fonterra told the Food Ingredients Europe exhibition in Paris today that the Chinese had the highest consumer awareness of decline in muscle mass associated with ageing.
A study of 4000 consumers who were healthy and aged between 40 and 75 in the United States, Germany, France and China showed Chinese consumers were aware and concerned about the need to increase protein intake, unlike Germans, who saw less need to be pro-active in pursuing a healthier lifestyle.
Fonterra European general manager Koert Liekelema told the exhibition the findings had important implications for countries with ageing populations, such as Europe’s.
By 2050, it is estimated that more than 2 billion people will be over 60, Liekelema said.
”We know from the European Food Safety Authority that the overall daily intake of dietary protein in Europe exceeds current recommendations. However this conceals a pattern of intake in adults and particularly older adults that may be below the amount needed to maintain optimal muscle mass.”
Three in four 40-75 year old Chinese of mid to high income said they were willing to buy food with higher protein.
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